Florence blends its art and culture in such a way that you’ll find there’s always something new to see or experience. Endless opportunities to become intimately acquainted with the artistic and architectural achievements of Italy’s past. The perfect destination for an incentive program that wants to include all aspects: culture, history, traditions, relax, fun, breathtaking landscapes, great food and excellent wines!
Renowned for being the Cradle of the Renaissance, Florence is characterized by a world-renowned literary, artistic and scientific heritage. From Leonardo da Vinci’s La Gioconda (created in Florence) to Sandro Botticelli’s Venus to Michelangelo’s David, Florence emerges as a city symbol of Italian cultural successes.
The Florentine nobility played a fundamental role in the cultural enrichment of the city, thanks to the Florentine nobles and the commissions of artistic works from illustrious painters and sculptors. The most important Florentine noble family is the “Signoria” dei Medici Lordship. It is precisely under Lorenzo dei Medici that Florence reaches its maximum splendor.
Tuscany is truly a vast region and, with so many beautiful and exceptional places to visit, there is always a fabulous surprise around the corner. Discover fascinating medieval Tuscan villages characterized by spectacular and unforgettable views, a great history, interesting museums, splendid venues and great historic events.
Enjoy simple but wonderful cuisine and great wines, mountain trails, rolling hills, the Chianti region, beautiful olive groves and hillside villas.
How about spending a morning or afternoon in the kitchen, learning delicious Tuscan recipes to enjoy immediately afterwards all together? Are you ready to explore the Tuscan countryside aboard a vintage car, Ferrari or bicycle? Would you like to admire the endless green hills of Tuscany from the top of a hot air balloon? Would you like to discover Florence in the evening light on a Segway, when the clamor of the days fades and the city becomes magical?
Moreover, Tuscany, with its ancient hot springs and natural thermal baths dating back to Roman times and known for their healing properties, is the ideal place to revitalize your body and soul.
Enjoy the authentic flavor of Tuscany: olive oil, tomato soup, an excellent Florentine steak, the typical “cantucci” biscuits and much more. Authentic food, cooked with fresh and tasty ingredients. These are the essentials of Tuscany.
It is here, in its splendid landscapes and its infinite rolling hills, that the world-famous Tuscan wine is produced.